How Brixton tripled their share of voice in AI search
Brixton went from near-zero ChatGPT citations to outranking three larger competitors in 90 days, using Yetify to focus their content team on the prompts buyers actually ask.
The challenge
Brixton's content team was producing well-ranked SEO articles but seeing flat trial signups. Their hypothesis: buyers were getting answers from ChatGPT and Perplexity before ever reaching a SERP.
The Yetify approach
We mapped 240 buyer-intent prompts, scored Brixton's citation rate per AI engine, and prioritized 18 content gaps where competitors were getting recommended instead.
The result
By month three, Brixton's average citation share across ChatGPT and Perplexity was 3.1× their starting baseline, and trial signups attributed to AI traffic grew 42%.
Measuring how often your brand appears in AI-generated recommendations
Lumino built an internal dashboard that ties AI citation share to pipeline created — and replaced three legacy tools with Yetify in the process.