Lumino's framework for measuring AI visibility ROI
Lumino built an internal dashboard that ties AI citation share to pipeline created — and replaced three legacy tools with Yetify in the process.
Background
Lumino, a 200-person ed-tech company, was paying for a brand monitoring tool, an SEO suite, and a custom Python pipeline to scrape LLM answers — none of them connected to revenue.
What changed
With Yetify, the SEO team owns one dashboard that tracks citation share per engine, attributes pipeline to AI-driven content, and surfaces weekly content recommendations directly to the editorial team.
Outcome
Lumino retired three tools, cut total visibility-tooling spend by 38%, and now reports an AI-attributed pipeline number to their CMO every Monday.
Measuring how often your brand appears in AI-generated recommendations
Brixton went from near-zero ChatGPT citations to outranking three larger competitors in 90 days, using Yetify to focus their content team on the prompts buyers actually ask.